Buick's new logo. Yay or nay?

[wemay]

Buick Officially Adopts New Tri-Shield Logo

The redesigned emblem will first start appearing on Buick models in 2023.

www.caranddriver.com

 

[Reggaemon]

Three fangs? I'll have to see it in person.

 

[MParr]

Looks fine to me. I wished that the Buick Envision wasn’t made in China. The Envision would be a good replacement for our Tiguan.

 

[slacktide_bitog]

At least it has real colors

 

[tbm5690]

Is this the latest attempt to try and sell Encores to people under the age of 70?

 

[Shel_B]

 

[Deleted member 89374]

The old logo was terrible. This one is downright hideous. It screams "near-luxury, but not quite."

This is the end result when you purchase your logo on Fiverr.

 

[TumblrDucks]

nope

 

[RhondaHonda]

Does Buick still make vehicles? Sarcasm, but they sure don’t sell many here. The logo is fine, I guess.

 

[mrsilv04]

It is not as bad as this ugly thing.

 

[mrsilv04]

Does Buick still make vehicles? Sarcasm, but they sure don’t sell many here. The logo is fine, I guess.

What? You don't have any blue hairs in their Enclaves? I thought that was a Midwestern staple.

I have an aunt who is on her seventh or eighth Enclave. If she didn't keep getting different colors, no one would ever notice.

 

[Warstud]

I think I like it better than the old one .

 

[Passport1]

Poached from the internet.

Buick’s Badge Is a Scottish Military Emblem​

Scottish-American inventor and high school dropout David Dunbar Buick founded the Buick Motor Company 1903 in Detroit, Michigan. Unfortunately, he was forced out of the company for his financial decisions and died a penniless inspector in Detroit–but that’s another story.

When the company first began producing vehicles, the badges often involved text-based designs of the brand’s name. It wasn’t until 1937 when GM styling researcher Ralph Pew first discovered a description of the Buick family’s ancestral arms in Burke’s Heraldry (1851).

History no longer has an influence on anything.

 

[PF52]

Was there something about the old logo (and the old GM logo too) that needed changing? I think not.

What's next, a new logo for Ford? Honda?

How about a new logo for Toyota? Although admittedly their current logo isn't very old (1990?).

 

[NiwradND]

They probably paid someone hundreds of thousands to come up with the new design!

 

[JavierH19]

Don't like it but I don't hate it. Probably just trying to make it look more cool and premium than the old grandpa Buick logo so the younger gen buys it.

 

[Malo83]

I'm Old Skool.

 

[michaelluscher]

I don't hate it

Maybe once it's integrated into the next gen facelifted vehicles, it'll look more correct to my eye

Kinda like the new Kia logo, it doesn't look right on carryover models

 

[VolvoZ]

Like the Buick emblem. Looks sharp. Still can’t stand the Toyota emblem, and never will. It’s just odd.

 

[UncleDave]

The art department gave it a go- dont love it, but can live with it a while.