Strategy: Vehicle MSRP = $20,000
Dealer Profit Package = $2,000
Vehicle sticker price is now $22,000
So, if they're lucky you start negotiating off a $22,000 price instead of a $20,000 price. If you still want to do business with these, as stated earlier, crooks then tell them the starting point for negotiation is $20,000 because you will not pay a dime for anything that was not on the car when it left the factory.
I guess I got lucky four years ago. The Mazda dealer that sold me my Mazda3 did none of that. I'm a bit surprised since they are the only Mazda dealership in this area. I guess they must want repeat customers.