Originally Posted By: TheMidnightNarwh
Like, what the F. Then I do some of my own research which show they appear to be gimmick and just sticking to whatever you had (full synthetic or conventional) is good enough. But then, how do the companies keep selling and having all these products up?
There's one company that's on the forefront of this chicanery, and they also command about $60 a jug MSRP at CT for their least certified product. I neither support that company or CT's retail prices. By marketing an excess of 'tailored' products, the offenders really intend to assault the consumer's psychology with the perception of choices and options, and that in turn increases the chances that consumer buys a product with your brand on it. It's all marketing psychology and good for any consumer that knows to protect themselves from it.
Originally Posted By: TheMidnightNarwh
Originally Posted By: MotoTribologist
Originally Posted By: TheMidnightNarwh
Originally Posted By: MotoTribologist
What you are describing as "gimmicks" are just things. I'm not sure what the complaint is really about. As far as I can tell, you just don't like choices.
Gimmicks are silly things that don't actually work or are pure marketing hype. Things like semi-synthetics, conventionals, and full synthetics are not gimmicks. They are types of lubricants.
How are they not gimmicks. Who would not just follow their owner's manual recommendation. Manual will either say synthetic or not and grade.
What is the point of the rest of the oils I listed?
So now I'm confused about why you were even looking at these different types of oil. Just buy the OEM oil if that is your stance.
Companies compete with one another and just printing the same exact thing as the next one doesn't do much to catch a customer's eye. They aren't gimmicks, they are branding trying to convey a message. For instance, if they say something like "High Mileage" but actually offer nothing different in that formula from their other types, that would be a marketing gimmick. However, as far as I am aware, the formulas for different types are different in one way or another, thereby making them not gimmicks.
The definition of gimmicks is "a trick or device intended to attract attention, publicity, or trade.". So they are.