Originally Posted By: PimTac
The shotgun marriage killed Fiat. Attaching themselves to a boulder with hopes of expanding into the US market. It was a huge pipe dream.
Jeep fans are some of the most loyal around. This sale to Great Wall or whoever will kill the Jeep name.
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They also spent a metric ton of money trying to revive Alfa Romeo, I have read. Rumored 6 billion. I think Marchionne (sp?) got a little big for his britches.
The shotgun marriage killed Fiat. Attaching themselves to a boulder with hopes of expanding into the US market. It was a huge pipe dream.
Jeep fans are some of the most loyal around. This sale to Great Wall or whoever will kill the Jeep name.
]
They also spent a metric ton of money trying to revive Alfa Romeo, I have read. Rumored 6 billion. I think Marchionne (sp?) got a little big for his britches.