Originally Posted By: OVERKILL
Originally Posted By: skyship
In my opinion,
It's the 2011 survey that had the real figures and that was not done by LM. Aftermarket seems to mean non dealership oil sales and non factory fill in Germany. I think it includes the Iffy and Eazy lubes, but that is not obvious in the last press release.
Mobil have most of the factory fill and quite a big share of the dealership oil deals, but they only had 5% of the private market because the owners here look for the best full synthetics (Inc HC synthetics) for a reasonable price and they were as expensive as Castrol.
The real odd thing is how you define the difference between Castrol, BP and Aral, as they might be different companies BUT they all have BP Oil as their real owners. The sales of BP and Aral oils are low in Germany, so the fact the last article has seperated them makes me wonder if LM is loosing first place to Castrol.
What I find interesting is that Castrol is so popular, when it was they who started the whole "Group III revolution". LM's popularity in Germany doesn't surprise me at all. Germans tend to buy German stuff (and I think that's a GOOD thing!
)
In my opinion,
That was Castrol USA and Mobil USA in the fully synthetic definitions argument. Nothing to do with Castrol in Germany or the UK apart from a name. It did put me off Castrol in marketing terms, but I don't think the Germans could care less and it is a while ago.
Germany does have other oil companies, not just LM, as Fuchs are real good, BUT it appears that some of the others are now either part owned or in a partnership with the big 2 local companies.
Valvoline are still trying and I even saw my neighbour using Volvoline 15/40 conventional diesel oil for his RV, so winter must be over because it is over 20 years old and won't start if it gets too cold.