From a somewhat inside point of view:
* At the bottom end of the market, you get all kinds. This thread is a perfect example of that. Almost all of the buyer at this end pay cash, but many of those people are cash strapped. If you are willing to look, you can find an occasional diamond, but most are nasty lumps of coal. I don't see the logic of selling a decent $2500 car just to buy someone else's $4000 junker that needs $1000 of work ASAP.
* As financing is hard to obtain (it is getting better but nothing like a few years back), many buyers are pushed down to the $4000 price point car. In the past they'd get financed for the $7500-10,000 car, but that is pretty tough nowadays. So the $2500 clunker now costs $4000.
* There has been a lot of trading down the past 24 months, and this has driven some prices up. The supply of decent sub-$6000 cars is slim and people are hanging onto them instead of selling or trading up. It's not insanity, it is the market talking to you. Listen.
* I'd like to know what dealer is SELLING at full sticker. New car sales are still depressed. Anyone can ask any price, but selling at full sticker? The only way that works is if people are buying it.
* While the massive rebates and free money is long gone, there are plenty of deals to be had if you want new. I have all kinds of new cars for thousands off sticker. Example: 2010 Chrysler 300 Touring for almost $6000 off sticker. Sure, if you want a popular car, you are going to pay close to full sticker but that is always the case.
* Bottom Line - financing still drives most purchases. Those that can get financed (and want it), do. Those that can't, pay cash. There is your price driver, right there.
* At the bottom end of the market, you get all kinds. This thread is a perfect example of that. Almost all of the buyer at this end pay cash, but many of those people are cash strapped. If you are willing to look, you can find an occasional diamond, but most are nasty lumps of coal. I don't see the logic of selling a decent $2500 car just to buy someone else's $4000 junker that needs $1000 of work ASAP.
* As financing is hard to obtain (it is getting better but nothing like a few years back), many buyers are pushed down to the $4000 price point car. In the past they'd get financed for the $7500-10,000 car, but that is pretty tough nowadays. So the $2500 clunker now costs $4000.
* There has been a lot of trading down the past 24 months, and this has driven some prices up. The supply of decent sub-$6000 cars is slim and people are hanging onto them instead of selling or trading up. It's not insanity, it is the market talking to you. Listen.
* I'd like to know what dealer is SELLING at full sticker. New car sales are still depressed. Anyone can ask any price, but selling at full sticker? The only way that works is if people are buying it.
* While the massive rebates and free money is long gone, there are plenty of deals to be had if you want new. I have all kinds of new cars for thousands off sticker. Example: 2010 Chrysler 300 Touring for almost $6000 off sticker. Sure, if you want a popular car, you are going to pay close to full sticker but that is always the case.
* Bottom Line - financing still drives most purchases. Those that can get financed (and want it), do. Those that can't, pay cash. There is your price driver, right there.
Last edited: