Originally Posted By: SHOZ
Top Tier is a marketing campaign. Unless you're on board with them your gas is no good? What does it cost to get on the Top Tier list?
The real question for the consumer is whether or not Top Tier gas costs you extra money. Here, it does not. I wouldn't deny that Top Tier is a marketing campaign, at least to a degree. However, how many motorists know what Top Tier gas is? People buy out of brand loyalty, price, convenience, or what they think is good gas. Top Tier is a bit of an assurance with respect to the last point, but it's hardly a high profile campaign.
Shell spends far more and accomplishes far more with their blanket marketing of V-Power than they do on the Top Tier issue.