My wife's family are Ford loyalist, they buy mostly Ford. My wife is a Subaru loyalist. My sister and her SO are Tesla loyalist. I however are loyal to no brand. From my point of view, brands are not like family or friends but are corporation that make money by selling me stuff. If they make good stuff and I buy it, it benefits both of us. However, if they make bad stuff, I feel no obligation to be loyal and keep buying it. Corporate after all are all about their bottom life. They only have good customer service because if they don't people will stop buying their products. If a brand was terrible in the past, I will avoid them but give them a chance if they improve. If a brand is great, they have to maintain that greatness of me to continue buying if there are competitive. In my opinion, this is good for the ecosystem overall since it will result in great product which benefits everyone. This is why I think brand loyalty doesn't make sense. I appeared to be in the minority though.
Paul
Paul