Let me confirm that OEM tires can be quite different than tires designed for the replacement market.
Vehicle manufacturers have their own priorities and some of these are in direct conflict with what a consumer desires. Keep in mind that every vehicle manufacturer specifies the tire performance characteristics they desire and since they buy millions of tires every year, they are going to get what they ask for.
Let me give you several examples of the conflict between what the vheicle manufacturer wants and what the consumer desires:
Rolling Resistance: Every vehicle manufacturer has to meet a CAFE (Corporate Average Fuel Economy) value. One of the ways they achieve these values is by demanding low RR tires. But what comes along with low RR is poor traction (especially wet traction), poor wear, and poor resistance to chunking - none of which are acceptable tradeoffs for the consumer. This is probably the most common conflict, especially with US based vehicle manufacturers
Dry traction: The desire to emulate BMW's handling prompts a lot of vehicle manufacturers to specify higher speed ratings. While speed rating isn't directly tied to handling, the 2 go hand in hand. But what comes along for the ride is poor tread wear, and ride harshness. For some cars this makes sense, but putting a V rated tire on your basic sedan doesn't.
But there is a more subtle, but nevertheless consumer unfriendly thing that sometimes happens. In order to get good handling, some vehicles come with large amounts of camber, either built in or in the camber curve of the suspension movement. This results in irregular wear, sometimes even if the tires are rotated regularly. Needless to say, the vehicle dealer (who is clueless about the cause) points to the tires. But the poor consumer finds out different when his next set (different brand) does the same thing. By then the vehicle is out of warranty.
Another of the more subtle things is that consumers assume (rightly so) that vehicles come from the factory properly aligned. They don't always, and aligning vehicle on an assembly line is very different than on an alignment rack. In particular, I've discovered that every time there is an alignment wear problem, the vehicle alignment is in the outer half of the tolerance. Looking at the alignment tolerances published by the vehicle manufacturers, the tolerances are pretty wide, leading many dealers to say "It's in spec". But that doesn't make it right! If you look at the tolerances for heavy trucks, where tire wear is extremely important to their cost, you'll see my point.
Last but not least is vibration. Some of this is caused by vehicles sitting on dealers lots and the tires develop flat spots. This of course is easily fixed by changing the tires, but this leads a lot of consumers to believe the tires were defective in some way.
This is not helped by the low RR as tire weight hurts RR but helps ride.
Further, the alignment tolerances I mentioned above can sometimes cause irregular wear, which comes out as a vibration or noise. Since a lot of OE tires have low RR, they wear fairly rapidly, aggravating this situation. Replacing the tires makes the vibration go away, and if the tire dealer is smart (and most of them are!), they'll sell an alignment with the new set of tires.
Bottomline - OE tires have to be considered as different tires, even if there is a whole line of tires with the same name, and even between different sizes that go on different vehicles.