Originally Posted By: Motorking
stores would stock more inventory and part numbers. Any suggestions from BITOG members how we educate the general public to use better filters? A Cory Mac die cast FRAM dragster to the best suggestion.
I think just say, on the box front "20% Less Engine Wear". Of course, then Fram would have to have a taxi-fleet study, 5 taxis used Ultra, 5 taxis used cheap cellulose-media filter, measure cam lobes, cylinder wear, etc., and do it in Phoenix (dusty). That 20% might turn out to be different BTW. I think people just want to know what the oil filter does for them, and people understand wear.