Originally Posted By: NDL
The blunder that Ford's market research team made with the 2019 Ranger is astronomical!
For years, I have heard and read dribs and drabs from automakers, who acknowledges that a strong, and underserved, segment exists, for buyers that want an inexpensive, yet durable, basic work truck.
I am such a prospective buyer, as the current and very happy owner of a Ford Ranger.
After a ridiculously long wait, I look at Ford's official Ranger page today, to find that the least expensive Ranger costs around $25,300 for a base truck, with steel wheels (!)
This is a colossal mistake!
That's a $17k truck in year 2000. It does seem a little high, but hey anyone with a plant in the US can build a light truck but is prohibited* by law from importing cheaper trucks.
*25% tariff aka "The Chicken Tax" instituted by LBJ in the 1960's.
Go Murica!!
The blunder that Ford's market research team made with the 2019 Ranger is astronomical!
For years, I have heard and read dribs and drabs from automakers, who acknowledges that a strong, and underserved, segment exists, for buyers that want an inexpensive, yet durable, basic work truck.
I am such a prospective buyer, as the current and very happy owner of a Ford Ranger.
After a ridiculously long wait, I look at Ford's official Ranger page today, to find that the least expensive Ranger costs around $25,300 for a base truck, with steel wheels (!)
This is a colossal mistake!
That's a $17k truck in year 2000. It does seem a little high, but hey anyone with a plant in the US can build a light truck but is prohibited* by law from importing cheaper trucks.
*25% tariff aka "The Chicken Tax" instituted by LBJ in the 1960's.
Go Murica!!