Ten years ago the Autos section at Yahoo was one of their top four subjects.
Today autos doesn't even rank in the top 50 for most media conglomerates. Nobody cares. It's as if the entire field of automotive journalism has turned into a hopeless morass of search engine optimization and industry shills.
You love cars? Want to preach to that congregation?Tough luck! My colleagues, many of whom have been at it for decades, are faced with offering 50 shades of bias confirmation for an audience whose love for cars usually begins and ends with an infotainment system.
I write a lot of articles about cars and it's brutally heartbreaking to realize that what was once a pure joy of the open road for tens of millions of Americans has turned into a blip of content that caters to an audience that no longer cares.
I guess the real question is whether cars have become nothing more than a rolling appliance for most owners. Has the boredom of daily driving killed America's live of cars. Or are cars just too expensive these days.
Today autos doesn't even rank in the top 50 for most media conglomerates. Nobody cares. It's as if the entire field of automotive journalism has turned into a hopeless morass of search engine optimization and industry shills.
You love cars? Want to preach to that congregation?Tough luck! My colleagues, many of whom have been at it for decades, are faced with offering 50 shades of bias confirmation for an audience whose love for cars usually begins and ends with an infotainment system.
I write a lot of articles about cars and it's brutally heartbreaking to realize that what was once a pure joy of the open road for tens of millions of Americans has turned into a blip of content that caters to an audience that no longer cares.
I guess the real question is whether cars have become nothing more than a rolling appliance for most owners. Has the boredom of daily driving killed America's live of cars. Or are cars just too expensive these days.