I'm not losing any sleep over it either. I was a big Fram user/fan boy. I must say I'm disappointed, but I want to be sure before I write them off like I did with Purolator. Here's a case where having a small stash pays off.No bigger ultra user than me.
That said we all have many options.
I'm not losing sleep over this.
The EG is a great filter.
The main advantage of the ultra was for pia. remote locations.
15-20k use and many only ran them 5-7 k anyway.