Originally Posted by Kira
Halftime shows during "the big game" are aimed at people other than myself.
The shows can be impressively sized with lots of scenic elements.
All I remember from them is that I don't like Paul McCartney and I want Leo Mars' waistline.
Years ago maybe 50% of the commercials were originals so there was a continuum of interest.
Now only a handful are.
Remember the boutique coffee company which won some competition and was awarded a halftime commercial?
The characters were Vikings in their dragon boat in a churning sea extolling the desirability of dying in battle etc.
Then at the end you saw they were in a cup of coffee which a man was polishing off.
The camera shot went into his disgusting, open, bearded mouth.
1) The powers that be shortened the commercial's air time
2) People weren't impressed with the man's hairy maw. No measurable increase in sales resulted.
I believe the business exhibited (specialty coffee) was a bad example because that sliver of the coffee business is small.
You aren't going to see a "win a free big-game commercial" contest ever again.
Many thanks for the Three Stooges pic.
By all accounts, Death Wish coffee has experienced a windfall in sales and revenue since that commercial.
https://money.cnn.com/2016/08/02/smallbusiness/death-wish-coffee-after-super-bowl/index.html