i highly doubt it. the price for the titanium at an AAP would have to be nearly $20 a can.I wonder if First Brands is merging both the Titanium and Endurance product line together. If I recall someone here mentioned one of the Fram Titaniums had a champ style can and wire backing that is identical to the Endurance. This kinda make sense of the change of the can finish, only to change colors between production of the two.