Unfortunately you have a sense of entitlement by many Americans. Many of these people on the gun forums who criticize this practice of raising prices due to supply/demand are also staunch anti-socialists, and yet, ironically believe the government should get involved and impose pricing controls on guns/ammo.
I sold some excess ammo recently on gunbroker.com and received a number of “hate” emails from entitled conservatives who accused me of price gouging, one of them even called me a B!den supporter and said I “was part of the problem”. I kindly explained to the entitled gentlemen that this was a no-reserve auction, and I did not set the price he sees-the people bidding do. I also asked him for an apology which never happened and he further berated me. I told him he was an idiot and blocked him.
Also ironic, is that many of these same entitled people are also ammo hoarders, BUYING AMMO THEY DONT NEED, causing the actual demand!