I'll continue driving my cars well into the 200k marks with cheap filters. Or OEM. Still trying to figure out what all y'all put into your engines you need to filter. I put oil in mine. Along with some combustion crud that probably mostly gets drained during an oil change. I guess my wife filters our drinking water that tests amazingly well. She must have BITOG OCD, too.
But you missed the point.
Will OEM filters let the engine last to 300,000 miles, sure.
Will a filter that cost $2 less than OEM let the engine last 300,000 miles, sure.
But over those 300,000 miles, that $2 per filter adds up.
Is the engine better with one filter or another, no idea, only a complete teardown would let you know (and even then there are too many variables to really compare).
You asked why not buy OEM, and I gave a valid reason. You don't have to like or even understand it.
Not sure what drinking water has to do with oil filters.
I haven't, no. I've just run multiple cars over 200k miles with no engine issues. By, I'm guessing, running cheap OE equivalent (or better?) or OEM filters. I highly doubt running Toyota filters is the same as running oil unfiltered. You're projecting a hyperbolic assumption about me thinking "...oil doesn't need to be filtered" because I said cheap, or OEM, will be just fine. If you're running extended drain intervals or something, probably not a bad idea to buy the $15+ filter. If you're following the manual or maintenance minder I highly doubt you're going to significantly increase the longevity of an otherwise taken care of engine by using a $15+ filter instead of an OE equivalent or OEM filter.
Wait, are we talking about filters cheaper than OEM filters or more expensive than OEM filters?
You seem to be jumping between both in your posts.
I am in the camp that you really gain nothing using a more expensive "high end" filter vs OEM filter (or other inexpensive aftermarket options) if doing basic oil change intervals.
Many do it just to feel better, and think more expensive is better.
Are there benefits, maybe, but none that I think most will notice long term.