I can tell you most of the people buying those can't afford them. Why else do you think the only way sales people know how to draw you in is with "lowering your monthly payment"? Ask them for the bottom line price because you want to pay cash and they stare at you. My dad bought a used 2020 Grand Cherokee 5.7L to replace his 2013 a few months ago. The sales person asked if he had any remaining on the loan for his 2013, and my dad laughed saying I hope not, it has 200k miles. The sales person was telling me how people were just rolling the existing part of their loans into new vehicle payments when faced with expensive repairs, since the down payment on a new vehicle was all they could afford. My dad's Jeep needed an engine, and at 200k on the 2013 and $10k for a replacement engine he just decided to replace the Jeep. The replacement was $40k, which seemed like a good deal all things considered. My dad can easily afford a new one, but he didn't see the point since this one was mint with only 30k miles, and the one he wanted new was close to $80k.
For $80k he said he would rather be in Benz or BMW than a Grand Cherokee. I test drove a Wrangler 4Xe for kicks while we were there. It had the 4 cylinder turbo and hybrid drivetrain. It was a Rubicon, and the sticker was close to $70k. It was nicer than my Jeep Wrangler inside, but I can't say it drove a whole lot different for $70k.