I doubt walmart shoppers are looking at micron ratings.
The STMP was a "deluxe generic" product. How do you market that?
The filter reads 20,000 miles. Who wants that? To the average WM shopper that's way too long. Sell em a product that meets spec they can change out on time (or even more often.) That's the DIY buyer that shops there.
Good Morning Eljefino,
It's interesting when I'm in the filter aisle at WalMart I do find younger people reading the boxes on the lower priced filters for making a selection. I also find the slots for the Supertech ST6607s and Fram PH7317s seem to sell the fastest! Those two filters are in that very affordable $4.00 sweet spot for a 5K OCI filter.
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