Since 2020, up to and including this quarters sales (so the last 4 years in a row), GM has outsold Ford. That includes covid supply chain issues which affect every manufacturer, and also includes those 2 years where GM had a drab plastic interior which couldn't hold a candle to Ram and even Fords was somewhat better.
This isn't a covid thing, this is a truck thing. I don't necessarily think that GM is the best truck just because it sells the most, but Ford guys should stop making that claim that they're best selling because thats a twisting of the statistics.
One of the last videos from TFL truck pits the GM duramax vs the Ford powerstroke HO. Despite being down 200+ lb/ft of torque, the GM accelerated quicker to 30 (forget the exact speed they were using, but they hit first in the duramax) and was only like 12 seconds behind the Ford in a 10 minute run going up the IKE with a massive trailer behind them. It also squatted less and was quieter.
Ford likes to play the numbers and stats games heavily, buyers should be aware of that. All these trucks (including ram and toyota) are extremely competitive as a whole, but have individual strengths and weaknesses.
The YTD numbers for you if you want to check them:
See a comparison of American pickup truck sales numbers - Chevrolet Silverado sales vs. GMC Sierra sales vs Ford F-Series sales vs. Ram pickup sales.
motrolix.com