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sales of fram ultra oil filters #4808410
07/08/18 02:18 PM
07/08/18 02:18 PM
Joined: Jan 2003
Posts: 3,251
Coastal South Carolina
edwardh1 Offline OP
edwardh1  Offline OP

Joined: Jan 2003
Posts: 3,251
Coastal South Carolina
does fram give any data on how the farm ultra OIL filter is selling?
I use them cause I dont like messing with filters.
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know


These products are all new every year?? They are a revolution!!! Razor blades, mens shirts, TVs, wiper blades, gutter guards, hearing aids... according to the ads. But also all new last year
Re: sales of fram ultra oil filters [Re: edwardh1] #4808414
07/08/18 02:24 PM
07/08/18 02:24 PM
Joined: Sep 2013
Posts: 588
Connecticut
cheesepuffs Offline
cheesepuffs  Offline

Joined: Sep 2013
Posts: 588
Connecticut
I highly doubt you’re going to find that specific of a figure anywhere outside of a boardroom meeting.


2008 Honda Accord Coupe V6
Re: sales of fram ultra oil filters [Re: cheesepuffs] #4808422
07/08/18 02:39 PM
07/08/18 02:39 PM
Joined: Dec 2005
Posts: 11,724
Upper Midwest
kschachn Offline
kschachn  Offline

Joined: Dec 2005
Posts: 11,724
Upper Midwest
Agreed, and I'm not really sure why or how it would affect your purchasing decision?


1994 BMW 530i, 242K
1996 Honda Accord, 277K
1999 Toyota Sienna, 418K
2000 Toyota ECHO, 281K
Re: sales of fram ultra oil filters [Re: edwardh1] #4808478
07/08/18 04:02 PM
07/08/18 04:02 PM
Joined: Nov 2006
Posts: 22,037
MA, Mittelfranken.de
Trav Offline
Trav  Offline

Joined: Nov 2006
Posts: 22,037
MA, Mittelfranken.de
Why is that important? Its a very good filter and sells wells for sure or IMO they wouldn't keep making it as is without dropping quality to lower the price point.


ASE L1, Master. Deutsch Meisterbrief.
Re: sales of fram ultra oil filters [Re: edwardh1] #4809147
07/09/18 12:12 PM
07/09/18 12:12 PM
Joined: Apr 2017
Posts: 2,038
Ohio
hallstevenson Offline
hallstevenson  Offline

Joined: Apr 2017
Posts: 2,038
Ohio
Originally Posted By: edwardh1
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know


Go to Walmart and compare the number of Ultra filters vs the TG filters. At least for that store, it will be a good indicator. Also remember, that the majority of those buying filters will tend to go middle of the road (Tough Guard ?) vs the more expensive Ultra ("but it's only a couple dollars more" doesn't mean squat).

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