Originally Posted By: dnewton3
They might as well make it 50k miles, because when they ALSO include the "Use our filter for 20k miles, or ... while following the OEM OFCI ... or one year ... whatever comes first ..." mantra, the upper end mileage they display for marketing purposes is completely moot. I don't know of a car or LD truck out there that's going to have an IOLM getting out to 20k miles. So the risk is non-existent for Fram. They can claim a super-duper long FCI because they know there's no way in Hades the OFCI will ever get there because of OTHER limits that will be incurred first.
Not unlike the hype over Mobil 1 annual oil; same limits apply.
Yes, but marketing rhetoric aside (and I understand and agree with what you are saying), will it actually last 20K miles without tearing or failing in some other way--meaning are they able to hide behind words or do they actually have a product that will do what they say? Based upon the ones that I used out to 17K, I say no problem at all and I would guess they moved the mark from 15K to 20K to compete with M1 filters.