One of the best four speeds I've ever rowed was in a 1965 GMC 3/4 ton 4X4.You buy a stick in a cheap car to to save money or in a sporty car for more fun. Not sure what the point would be in a slow heavy truck. Rowing through the long throws would be tedious, not fun.
The guys who did the design work could have taught BMW and Honda lessons on how a gearbox should shift.