I don't know the story on the Select filter. The pictures on O'Reilly's website don't show a closeup of the black part on the Select filter where the manufacturer's name is. Visually the only difference I can find is the little o-ring on the Select filter is orange, and on the cheap one it's black. Otherwise they look the same to me.
Fram? It says synthetic blend media on the select filter I think they are the only manufacturer that makes a blend for that application. How much was it?