M1 advertising?

[newtoncd8]

It is interesting, because I just saw a new pamphlet at Autozone ... they don't even mention the old Mobil 1 formula.

The pamphlet advertises Mobil 5000, 7500, 15000 (aka EP) and High Mileage ... so, perhaps I am wrong, but I think the old Mobil 1 will be history over the course of the next year.

 

[salesrep]

Andy h

quote:

---

I do agree that the 5,000, 7,500, and 15,000 mile oils are smart marketing...average folks don't know the technical differences between a synthetic, semi-synthetic and full-synthetic oil. Breaking it down into terms that everyone understands ("Oh, this oil can be used for 7,500 miles") simplifies things for the average Joe.

---

I think you hit it right on the head. Good, better, best. Mobil realizes that the avg Joe is starting to realize the fact that one can go longer that 3k. And here is this mobil product that can go 5k....must be better than that "other" brand that must still only be good for 3k. Or the 7.5 k that is even better for a little more. and of course the top end buyer.
I agree also with others the vast majority of folks do not know the difference between paraffin base, napa bas,pao,ester, let alone add packages or blends. They do relate to price, mileage and brand name.

 

[Don Stevens]

quote:

---

Originally posted by nascarnation:
Has anybody noticed they use a Corvette in the Mobil 5000 television advertisement which is ironic since those have Mobil 1 as factory fill?

---

An animated Corvette at that......You know, this part of the marketing is dumb. If Vette's come with Mobil-1 and say "use Mobil-1" on the oil fill cap of the car, why would they suggest to Vette owners that they could use Mobil drive clean 5000 for $1.58 per qt vs. $5.99 per qt of Mobil 1?????

I think they would have been smarter to show other cars, perhaps even SUVs and mini vans, illustrating how any old car will run 5000 with drive clean. They could even show some freshly manicured trophy blond, with whitened movie start teeth and a $500 outfit, pouring it into her Mustang GT convertible.

You get the picture.

Don

 

[buster]

I've been a critic of Amsoil's marketing, not so much with Amsoil directly, but the dealers. However, I was thinking about this the other day, is Amsoil's marketing really that bad? With Pennzoil we have "time released protection"

, Valvoline's "High Mileage" and other crap

, and Castrol's continued psuedo synthetic "Syntec" sold at $5qt

...the list goes on and on. After looking at the Big Oil giants, I'd say they are just as bad as Amsoil in their own way.

I think Redline and Mobil are two oils VERY well marketed. Mobil takes a very professional approach. No gimmicky tests like the 4-ball wear. Some many question "Nothing outperforms Mobil 1" as false marketing, but ask yourself : What other fully synthetic oils across the entire viscosity lineup meet more API specs and are TRUE synthetics then Mobil 1? None. So to some degree they are right in saying Nothing Outperforms M1.

Amsoil takes a beating bc of the BS that comes from people selling the product that simply don't know anything about oil. When I met the local Direct Jobber in the NJ area, I was really blow away how bad this guy is.

Bottom line is they all have to market in some way and with oils, it's hard to really make your product stand out bc they are all really close most of the time if they meet most of the same API specs.

BTW, look what happend when Mobil made a 0w-20. People were too stupid to read up on the product, so Mobil had to change it to a 5w-20. So this whole "Mobil 5000, 7500 and EP" is designed around the stupid consumer who won't take the time to understand what is going on. In that sense, Mobil was smart doing it that way.

 

[kloppilt]

Is there Mobil1 EP that's 5W-20? I've only seen 5w30. If they don't have 5W-20 EP, then what do you think the reason is?

 

[steveh]

The mobil 1 EP does not meet the Gf-4 rating. Because of the higher additive package it is SL/CF.

 

[mdocod]

quote:

---

got a lot less oil consumption with the Napa.

---

I read somewhere on here that the napa version likally has a less beefy addative package- seems to me, that the add-packs would be more likally to burn-off than the base, thus- you might notice less consumption with an oil that has addatives.

just a thought.

 

[buster]

quote:

---

So after all these words, M1 marketing comes down to 'Good', 'Better', 'Best'

---

Yep and it's a very good way of marketing the product. No gimmicky tests, just factory fill approvals. Larry, do yourself a favor and go read their website. They clearly state Mobil 1 is a fully synthetic oil with PAO.

Mobil 1's marketing is excellent and so is the oil.

 

[buster]

Mobil never really got into the "High Mileage", "Time released", "Start Up" marketing wars like the others. It dabbled into it a little bit, but basically ran on it's reputation as factory fill, NASCAR/Racing loyalty and API/ACEA approvals. Picking on M1's marketing IMO is a huge waste of time.

.....they could say Mobil 1 Synthetic Polyalphaolefin, Ester based/AN oil..but hey, people couldn't even understand a "0w-20" Mobil 1 so they have to keep it down a bit. And why on earth is Pennzoil still selling "Slick 50 packaged with Pennzoil"? Talk about a big JOKE.

 

[LarryL]

So after all these words, M1 marketing comes down to 'Good', 'Better', 'Best'. Don't worry about what's inside the bottle, it does not make any difference, just pick one of the three, no worries. This kind of marketing worked for Sears and other, why not oil? Did you ever know what was inside Sears Best washing machine? So just pick one and be done with it. You don't need PAO, POE, Start-up, High-mileage, Hard-driving. You just need Good, Better, Best.

 

[LarryL]

Buster, my comment was praise for M1 marketing, simple and to the point without a lot of baloney. They are connecting to the majority of the market and doing a great job. Hardley anyone outside our circle of oil geeks knows very much about oil. And now with M1 marketing who cares, just pick good, better or best. Can you see anyone going very far wrong by picking the specified viscosity in the owners manual and one of the M1 products?