- Joined
- Jul 2, 2007
- Messages
- 5,294
Killed by re-formulation and nutritionally dumbing them down.
I think Kashi got acquired by Nabisco or Kraft or . Apparently they are now bowing to their Corporate Masters. They've reformulated three of their granola bars now, down into junk food status as far as content goes. But, they put new graphics on the packaging and a big green swoosh that says "New and Improved." All the nutritional numbers on the side panel of the "New and Improved" recipes have taken a dive. On their Chocolate Chunk and Chia bars in the purple and white box/wrapper the protein content has gone form 6g down to three, sugars are up 33%, and the 160g's of Omega 3 content is now gone. Prior to the change, that recipe of bar was one of my go-to's for healthy snack that would quell any sweet tooth or carb cravings without feeding me junk ingredients and with a decent nutritional profile.
Just back from grocery and noticed Kashi's now also killed their prior awesome Trail Mix bar recipe as well, same scam as the Chia bars mentioned above. They totally ransacked the nutritional profile in favor of more sugar and a less twiggy & natural, and now more chewy, candy bar texture. What a joke. Proves they do not know their market demographic. Kashi eaters buy their products because were are the fitness, hiking, workout crowd who want as natural a product as practical that doesn't load us on sugars and has some protein content.
Those just skim-reading this will likely reply that all snack bars are junk food or some other comment without knowing anything about the way Kashi used to make their bars before they caved to their corporate bean counters. Well, they weren't. They were a valid nutritious choice for something to quell in between meal cravings along with a bottle of water. They were a go-to for me after my lunch break workout which along with a MET-Rx Big 100 meal replacement bar and 16 oz or so of water were a good recovery intake after lifting and/or running.
End of rant on Kashi selling their souls.
Unrelated to the above by brand is The MET-Rx Big 100 bar which remains unfecked with so far, and is a home run for me in the fitness supplement department. Only mrp bar that doesn't cause me stomach discomfort and check out their ingredients they use quality stuff and no soy protein.
I think Kashi got acquired by Nabisco or Kraft or . Apparently they are now bowing to their Corporate Masters. They've reformulated three of their granola bars now, down into junk food status as far as content goes. But, they put new graphics on the packaging and a big green swoosh that says "New and Improved." All the nutritional numbers on the side panel of the "New and Improved" recipes have taken a dive. On their Chocolate Chunk and Chia bars in the purple and white box/wrapper the protein content has gone form 6g down to three, sugars are up 33%, and the 160g's of Omega 3 content is now gone. Prior to the change, that recipe of bar was one of my go-to's for healthy snack that would quell any sweet tooth or carb cravings without feeding me junk ingredients and with a decent nutritional profile.
Just back from grocery and noticed Kashi's now also killed their prior awesome Trail Mix bar recipe as well, same scam as the Chia bars mentioned above. They totally ransacked the nutritional profile in favor of more sugar and a less twiggy & natural, and now more chewy, candy bar texture. What a joke. Proves they do not know their market demographic. Kashi eaters buy their products because were are the fitness, hiking, workout crowd who want as natural a product as practical that doesn't load us on sugars and has some protein content.
Those just skim-reading this will likely reply that all snack bars are junk food or some other comment without knowing anything about the way Kashi used to make their bars before they caved to their corporate bean counters. Well, they weren't. They were a valid nutritious choice for something to quell in between meal cravings along with a bottle of water. They were a go-to for me after my lunch break workout which along with a MET-Rx Big 100 meal replacement bar and 16 oz or so of water were a good recovery intake after lifting and/or running.
End of rant on Kashi selling their souls.
Unrelated to the above by brand is The MET-Rx Big 100 bar which remains unfecked with so far, and is a home run for me in the fitness supplement department. Only mrp bar that doesn't cause me stomach discomfort and check out their ingredients they use quality stuff and no soy protein.