+2As someone who worked at a Best Western plus for seven years it truly depends on location, time of year and whether or not it's a college town.
I sometimes stay in St. Augustine FL and the price difference between the downtown Best Western location and the one outside of town by I-95 is about double. But one is walking distance from all the touristy spots, and the other isn't.
My last overnight stay was in Fostoria Ohio where the only real options are Best Western or a couple little roach-infested local spots. Or else in nearby towns like Lima or Findlay. So I think that particular Best Western tends to run on the expensive side.
I'm a Best Western "Platinum" member so I like getting points.