First off, I never said my position wasn't that a quick lube couldn't recommend a shorter OCI no matter what. There should be some honesty there. Go by the severe service interval or the OLM. Ensure the customer knows that, and not arbitrarily 3000 miles. If you still want to get a customer back early, that's fine, but don't do it based on fear. We don't need quick lubes telling Audi drivers that they have to bring their vehicle in for a $200 oil change every 3000 miles because 15000 is way too much and just might cause problems, you know, because Audi has made mistakes before, and it might leave the consumer on the hook, and it's better to be safe than to be sorry, and whatever other platitudes a service writer can employ.
Since when is protecting people who are unable to follow a maintenance schedule or check the oil (as per manual instructions) more important than making sure that shops don't use dishonest tactics to waste people's money? So, it's okay to insist Joe Blow goes in every 3000 miles, irrespective of the fact that they sold him M1 EP for a 15000 mile guarantee and he's got a vehicle that can easily go at least 10000 miles, by telling him the OEM is wrong, the manual he carefully studied carefully is wrong, and the M1 EP guarantee is just a gimmick, and he must keep doing it every 3000 miles, just to protect the idiot who can't or won't even open his hood?
The Fram stuff is a red herring. If a filter is specified for an application, it can go the OEM distance. Usually though, it's the Puro fans who claim that 3000 miles is a maximum for a filter.
What we need is shops to choose to stand by their products. If you don't believe that M1 is good for 10,000 miles and M1 EP is good for 15,000 miles (and the same for Castrol and Amsoil, which other shops sell, too), then don't use the products for your customers' vehicles.