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Not in North America, though, it wasn't. This has been addressed time and time again. It was a complaint in the United States in front of a national advertising regulatory board. That isn't a lawsuit. If you claim a lawsuit, please provide the court reference information. Such information is available on every lawsuit, from small claims to the biggest murder trial.
Again you need to stop with the North American thing, legal transcripts of German court cases are generally not open to everyone. This case is well known and has been for many years if you want to claim otherwise then do your own research.
I don't know what it was in the U.S.and never claimed otherwise.
I'm sure some of the details have been published so google.de is your friend. Here is something to start with it gives you the dates.
http://findarticles.com/p/articles/mi_qa5322/is_200409/ai_n21355553/
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This has been addressed time and time again.
Show me where the German law has been addressed time and time again, you make this statement often, show where it has been discussed time and again here on BITOG.
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If it costs ExxonMobil $5 to make a 0w-40 PAO, and they retail it for $10, and it costs them $1 to make a 0w-40 blend/Group III/Group III+ and they sell it for $8, I'm going to buy the latter if they both meet specs and perform equally well. Sure, ExxonMobil's profit is way higher. I get an equally performing oil for less money,
I don't disagree about oil meeting specs and all that but they are not selling it cheaper its the same price, you save nothing.
I was recently in a German shop and both the old and new were in the same line for the same price.
These new oils have not been around very long so whether or not they are as good or not as the version they replaced in real world driving wont be known for some time.
Please don't turn the thread into one of the merits of GpIII v Gp IV because it isn't, now that really has been discussed time and time again here at BITOG. The OP asked a simple question.
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Mobil 1 New Life 0W40: SHC Synthese Technology; Made in EU. This oil must be fully synthetic and not hydrocracked semisynthetic. Or am I wrong?
That's the question trying to answered.