Originally Posted By: Johnny
Originally Posted By: CATERHAM
With the leading German and Japanese car manufacturer's specifying high VI 0W-XX oils what has Pennzoil offered in it's new marketing brand.....nothing. Not a 0W-XX oil in sight.
You have repeated this in many post and what I want to know is how do they come up with this high VI? Do you know? I kind of doubt it as most of the tribologist on this site don't know. I sure don't, but would be willing to bet both the Toyota and Honda 0W oils got there by adding a lot of VII to it and a bunch of pour point additives.
And as for as what Shell has in sight, you don't have a clue about that either.
So to quote a regular on here:
Originally Posted By: CATERHAM
If you've got something constructive to say I'm listening.
+1
What I find particularly amusing about the PU marketing or advertising is pushing that it's cleaner than their already clean PP. My first reaction to that is "that's it, that's the best that you can come up with for the launch of a new brand?"
It reminds me of the old Tide detergent advertising slogan "whiter than white".
Furthermore only offering 3 domestic grades, two of which are virtually (technically) obsolete reeks of mediocrity.
Yes you're correct I don't know what Shell is working on but I have no doubt it will include some 0W-XX oils, I just think they missed a timing opportunity not to have included them with the PU launch. With Honda, Acura and Toyota, Lexus planning on going to the 0W-20 grade across the board it would be foolish if Shell didn't have something to offer.
As an aside I know RP is planning on coming out soon with their version of an SM 0W-20 (hybrid targeted) oil.
Oh, and BTW, the high VI's of the Toyota and Honda oils is not what impresses me most, it is their very low 40C vis spec's which translates into their having the lowest start-up viscosities of any SM oils you can buy followed by their very robust ad' pac's which rival the best of the best.
I was also impressed by Toyota's recent announcement
extending the OCI from 5,000 to 10,000 miles.
I'm also impressed that there ISN'T a big marketing push with their new 0W-20 oils, it's 100% engineering based with no flashy advertising or packaging; heck Honda doesn't even label the product as being synthetic, nor does Toyota on their Cdn packaged oil. But then why would they, they're in the business of selling cars and trucks not oil.