The following gripe was sent to Mobil...
""Your Mobil 1 M1-204 oil filter being sold is advertised on the filter box as having a "PREMIUM LUBRICATED FILTER GASKET(that)PROVIDES A TIGHT SEAL AND ALLOWS FOR EASY REMOVAL". I tried contacting the supplier of this filter, Champion Labs and tried to explain that not one drop of ANY kind of lubrication was evident on the filter I just purchased. Common sense tells you to lubricate the filter sealing gasket as I have done for over forty years, BUT, this filter touts that it is "PREMIUM LUBRICATED" and will enable easier removal. My call to the oil hotline was met with the response to lubricate the gasket. For my short term use during my new truck break in I also purchased a Purolator ONE filter which is supplied with some sort of gasket lubrication that vas VERY slippery and it should be easier to remove. I was then going to switch to your filter since it advertised better performance for extended use. My discovery of your product NOT being supplied as advertised leads me to question ALL of your advertising claims for this filter and I cannot rely on ANY of the information provided for this product. What other areas of product quality is deficient with this product, and for that matter, with your Mobil 1 oil???? You FALSELY ADVERTISED about the gasket and I have to question every aspect of ALL of your quality assurance programs. Again, it is NOT the cost of the few drops of oil which I would have applied anyway, but, it is the FALSE ADVERTISING claim of having your filter having PREMIUN LUBRICATION supplied from your supplier.""
""Your Mobil 1 M1-204 oil filter being sold is advertised on the filter box as having a "PREMIUM LUBRICATED FILTER GASKET(that)PROVIDES A TIGHT SEAL AND ALLOWS FOR EASY REMOVAL". I tried contacting the supplier of this filter, Champion Labs and tried to explain that not one drop of ANY kind of lubrication was evident on the filter I just purchased. Common sense tells you to lubricate the filter sealing gasket as I have done for over forty years, BUT, this filter touts that it is "PREMIUM LUBRICATED" and will enable easier removal. My call to the oil hotline was met with the response to lubricate the gasket. For my short term use during my new truck break in I also purchased a Purolator ONE filter which is supplied with some sort of gasket lubrication that vas VERY slippery and it should be easier to remove. I was then going to switch to your filter since it advertised better performance for extended use. My discovery of your product NOT being supplied as advertised leads me to question ALL of your advertising claims for this filter and I cannot rely on ANY of the information provided for this product. What other areas of product quality is deficient with this product, and for that matter, with your Mobil 1 oil???? You FALSELY ADVERTISED about the gasket and I have to question every aspect of ALL of your quality assurance programs. Again, it is NOT the cost of the few drops of oil which I would have applied anyway, but, it is the FALSE ADVERTISING claim of having your filter having PREMIUN LUBRICATION supplied from your supplier.""