I used to only buy gas from a branded dealer, then I heard it didn't matter since they all get gas from the same place and differ only in the (very small amount) of additives. This seemed to be true for my '07 Subaru Legacy and an '01 Honda Civic - it really didn't make any difference for mileage or performance if I filled up at Shell or Sheetz. However, I recently purchased a 2011 Hyundai Elantra and my mileage/performance has been as follows:
7-11: Filled up twice - 32 mpg, very sluggish performance
BP: 1 fill up - 35 mpg, performed quite well
Shell: 1 fill up - 37 mpg, best performance yet
The car is rated at 40 mpg and I drive it about 400 miles per week on the highway.
Now I know that i need to try these brands a few more times and drive under identical conditions in order to conclude that brand matters for this car, but from what I can tell so far, it does.
7-11: Filled up twice - 32 mpg, very sluggish performance
BP: 1 fill up - 35 mpg, performed quite well
Shell: 1 fill up - 37 mpg, best performance yet
The car is rated at 40 mpg and I drive it about 400 miles per week on the highway.
Now I know that i need to try these brands a few more times and drive under identical conditions in order to conclude that brand matters for this car, but from what I can tell so far, it does.