Let me tell you a few things about the "reviews" that customers send to Ford. Where I work, we call them surveys and I've read a million of 'em because it's part of my job and no...I don't work for Ford or a dealer...I work for a company that collects that tabulates the data.
I cannot recall a single instance of a customer reporting a problem with either the vehicle or the dealer that was solved because of something the customer reported to Ford via the survey. Therefore, I deduce that Ford simply does not care what is written on the survey because it is not a tool for customer satisfaction. It is, IMHO...a tool to identify these three things:
1. Is the customer going to contact an attorney...sue Ford...involve the BBB or a government agency?
2. Is the customer complaining about a safety defect?
3. Are the customers complaining about a dealer offering bribes in exchange for perfect survey scores? Too many of these and the dealer risks being flagged for interference and having their bonus paid by Corporate reduced. In a worst case scenario, they could even have their franchise taken away.
To the OP...I'd love to know which dealers gave you grief over this. Please send me a PM.
GrtArtiste
I cannot recall a single instance of a customer reporting a problem with either the vehicle or the dealer that was solved because of something the customer reported to Ford via the survey. Therefore, I deduce that Ford simply does not care what is written on the survey because it is not a tool for customer satisfaction. It is, IMHO...a tool to identify these three things:
1. Is the customer going to contact an attorney...sue Ford...involve the BBB or a government agency?
2. Is the customer complaining about a safety defect?
3. Are the customers complaining about a dealer offering bribes in exchange for perfect survey scores? Too many of these and the dealer risks being flagged for interference and having their bonus paid by Corporate reduced. In a worst case scenario, they could even have their franchise taken away.
To the OP...I'd love to know which dealers gave you grief over this. Please send me a PM.
GrtArtiste