YT started testing this at the end of June. Three free videos before they really mean it.
As with the streaming password sharing clampdowns, expect it to eventually become SOP.
A term has been coined for what's happening to the internet and tech at large, but it would trip the profanity sensors.
Back when the internet was in its infancy, in the back of mind was the specter that it would eventually turn from being idealistic, optimistic, and "good" to materialistic, pessimistic, and greedy. That figure turned out to be about roughly 30 years.