Originally Posted By: Garak
Originally Posted By: addyguy
I do not understand this.
Me neither. This is nonsensical. SJ and SL are obsolete. Shell doesn't have to market this as an API approved oil of any sort. It doesn't need an API Donut, and it sure as heck doesn't need a Starburst. Basically, this is going to be QSGB's additive package in a semi-synthetic base, which is what they had before.
KCJeep is right - dummies. When my current stock of Defy is gone, I'm not buying any more of it. Why should I spend more for QSGB's additive package in a semi-synthetic base for a thirty year old truck? More to the point, why should I spend that much money on a semi-synthetic base when I can get a fully synthetic base, higher HTHS, higher phosphorous, and vastly improved cold weather numbers from an Imperial Oil product, for the same money or less? For the kind of money that Walmart and CT charge for oil, I think I'll be getting Delvac Elite 222 0w-30 from Imperial Oil. Shell simply cannot compete with that product, try as they might.
I understand Shell's fear, though, with respect to Defy. They really don't market enough ILSAC approved oils. The shelves with PYB, Pennzoil Gold, PP, PUP, QSGB, QS dexos1 blend, QSUD, Formula Shell, and Formula Shell Synthetic are just screaming for one more ILSAC rated option.
Good Point, they don't want another production line. Just splash some seal conditioner in an existing line and call it a day.