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#4811467 - 07/11/18 03:22 PM What was Valvoline thinking?
dogememe Offline


Registered: 04/15/17
Posts: 692
Loc: SF BAY AREA, CA
Premium Conventional -> Daily Protection. [censored] is that supposed to mean? What if I want Weekly Protection or Monthly Protection?
SynPower -> Advanced Synthetic. Yes, let's ditch a memorable name we've been using for years for something generic and boring.
Modern Engine. Uh, what's that supposed to mean? Does that mean that "Advanced Synthetic" isn't suitable for a new car. Come on, both are D1G2 so basically the same. I get it, they're trying to compete with M1AP but what about SynPower Annual? Wait so should we call Maxlife syn blend 6-Monthly Protection?

Sure, Mobil has a lot of different oils too... Mobil Super Synthetic, Mobil 1, Mobil 1 High Mileage, Mobil 1 Extended Performance, Mobil 1 Extended Performance High Mileage, Mobil 1 Annual Protection... but at least the names at least sort of make sense?

I very much like Valvoline products and not really a fan of Mobil but it seems branding and advertising and naming products is Valvoline's weak point. Castrol has it down too... Magnatec, Edge, Edge HM, Edge EP...

This reminds me of GM - decent cars, excellent trucks, terrible advertising. (It's my opinion that) GM makes better trucks than Ford and Dodge but Ford and Dodge both are way better at marketing.

Oh, and I work at a parts store and Valvoline boxes are weirdly designed and hard to break down.

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#4811482 - 07/11/18 03:40 PM Re: What was Valvoline thinking? [Re: dogememe]
JohnnyJohnson Offline


Registered: 10/22/09
Posts: 2876
Loc: Wet side WA
They thought they were going to knife you just like Mobil did with their AP and make the big bucks. Sorry another strike out in the making!


Edited by JohnnyJohnson (07/11/18 03:58 PM)
_________________________
2004 Corolla 122446
Out: QSUD 5W-30 Purolator One 5030
In: VML 5w-30 TG4967 117530 2-8-18
2006 Duramax 74109
Out: T6 5W-40 M1-303
In: T6 5W-40 XG9100 74705 4-22-18

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#4811484 - 07/11/18 03:44 PM Re: What was Valvoline thinking? [Re: dogememe]
JLTD Offline


Registered: 12/15/17
Posts: 831
Loc: US
Marketing. Marketing. Marketing. Fire the entire marketing department.
_________________________
Hers: 2008 Jeep Liberty 135k, AMSOIL® SS 5w30/same

His: 2015 4Runner SR5 1GR-FE 39k, AMSOIL® OE 5w20/Wix

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#4811487 - 07/11/18 03:47 PM Re: What was Valvoline thinking? [Re: dogememe]
wemay Online   happy


Registered: 04/04/12
Posts: 8986
Loc: Southeast Florida
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.
_________________________
17 Sonata Sport 2.4L
NAPA Full Synthetic 5w20 | OEM

13 Santa Fe Sport 2.0T
Valvoline MaxLife 5w30 | M1-104

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#4811493 - 07/11/18 03:52 PM Re: What was Valvoline thinking? [Re: wemay]
PimTac Offline


Registered: 03/04/17
Posts: 4584
Loc: Soviet State of Washington
Originally Posted By: wemay
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.

I think you are onto something with VME. At the Wally’s in my area, the VME has a prominent place on the shelving while M1 AP is now up on a higher shelf with less space. WM is very quick to move products off prime shelf space (eye or chest level) if they don’t move.

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#4811495 - 07/11/18 03:54 PM Re: What was Valvoline thinking? [Re: dogememe]
mx5miata Offline


Registered: 03/28/10
Posts: 547
Loc: NY
Do you use your car daily?, then you would want daily protection.

It's just marketing why are you getting upset.
_________________________
NAPA FULL SYNTHETIC 0w20 Partsplus oil filter
Wix air filter

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#4811499 - 07/11/18 03:56 PM Re: What was Valvoline thinking? [Re: wemay]
JohnnyJohnson Offline


Registered: 10/22/09
Posts: 2876
Loc: Wet side WA
Originally Posted By: wemay
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.


thumbsup

I still have 10 quarts of the old SynPower.
_________________________
2004 Corolla 122446
Out: QSUD 5W-30 Purolator One 5030
In: VML 5w-30 TG4967 117530 2-8-18
2006 Duramax 74109
Out: T6 5W-40 M1-303
In: T6 5W-40 XG9100 74705 4-22-18

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#4811518 - 07/11/18 04:12 PM Re: What was Valvoline thinking? [Re: PimTac]
wemay Online   happy


Registered: 04/04/12
Posts: 8986
Loc: Southeast Florida
Originally Posted By: PimTac
Originally Posted By: wemay
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.

I think you are onto something with VME. At the Wally’s in my area, the VME has a prominent place on the shelving while M1 AP is now up on a higher shelf with less space. WM is very quick to move products off prime shelf space (eye or chest level) if they don’t move.

I scratch my head every time i'm there and see them down to a couple bottles per viscosity. Maybe it isn't doing so well in the smaller auto parts store.

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#4811522 - 07/11/18 04:18 PM Re: What was Valvoline thinking? [Re: wemay]
PimTac Offline


Registered: 03/04/17
Posts: 4584
Loc: Soviet State of Washington
Originally Posted By: wemay
Originally Posted By: PimTac
Originally Posted By: wemay
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.

I think you are onto something with VME. At the Wally’s in my area, the VME has a prominent place on the shelving while M1 AP is now up on a higher shelf with less space. WM is very quick to move products off prime shelf space (eye or chest level) if they don’t move.

I scratch my head every time i'm there and see them down to a couple bottles per viscosity. Maybe it isn't doing so well in the smaller auto parts store.

There was 3 rows of AP in a upper shelf. 0w20, 5w20, and 5w30. A couple jugs of each though one grade had 3-4 jugs. The VME easily had three times the shelf space and at eye level. The AP was up high.

The other M1 oils were eye level, same shelf as the Valvoline

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#4811535 - 07/11/18 04:27 PM Re: What was Valvoline thinking? [Re: dogememe]
Dave1027 Offline


Registered: 05/02/18
Posts: 61
Loc: California
Originally Posted By: dogememe
Modern Engine. Uh, what's that supposed to mean?

I think by "Modern Engine" they mean suitable for turbos and GDI. It may have an additive that reduces intake valve deposits on GDI motors.

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#4811536 - 07/11/18 04:27 PM Re: What was Valvoline thinking? [Re: dogememe]
gathermewool Offline


Registered: 01/09/09
Posts: 6050
Looks like you purchase Valvoline. Know that no one else will care about the name. Plebes go by price and marketing, if not already brand loyal (for no reason whatsoever).

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#4811541 - 07/11/18 04:33 PM Re: What was Valvoline thinking? [Re: wemay]
car51 Online   content


Registered: 03/12/15
Posts: 10359
Loc: Southwest PA
Originally Posted By: wemay
Valvoline is the number one selling oil in the two WM around here. Their place on the shelves is always empty. One now carries the Modern Engine 'formula'...to my surprise, it sells well too.

I wish they would have kept the SynPower name as well. The new one is exactly as the OP mentioned, generic.


Yeah, even down here north of Charlotte the Wal Mart is always low on stock on valvoline Maxlife and full syn Maxlife smile
_________________________
2009 Toyota Camry LE

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#4811575 - 07/11/18 05:16 PM Re: What was Valvoline thinking? [Re: dogememe]
skyactiv Offline


Registered: 03/02/13
Posts: 4480
Loc: The Midwest
Ashland, parent company of Valvoline, is a Kentucky based company. Things are a little different in Kentucky.
_________________________
Wife: 15' Audi A4 quattro 6 speed manual
Me: 13' VW GTI 3 door 6 speed manual

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#4811584 - 07/11/18 05:25 PM Re: What was Valvoline thinking? [Re: skyactiv]
DBMaster Offline


Registered: 09/18/12
Posts: 5338
Loc: DFW
Originally Posted By: skyactiv
Ashland, parent company of Valvoline, is a Kentucky based company. Things are a little different in Kentucky.


Search on YouTube for "Kentucky is a State" and watch any of the videos that originated in Family Guy. Don't want to insert the video here due to ONE word possibly not being OK.

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#4811586 - 07/11/18 05:26 PM Re: What was Valvoline thinking? [Re: dogememe]
Kestas Offline



Registered: 06/04/02
Posts: 12392
Loc: The Motor City
This is probably another case of upper management stirring things up, trying to "improve" their product, image... whatever. They just can't leave things alone. We see it everywhere.

If Valvoline had made a true improvement with their oil, maybe I'd take notice.

I have 100 qts of Synpower left in my stash.

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