My kids love it...when they were 4 and 2, wife was shopping with them, and they asked for Brussels Sprouts for dinner, and an old lady gave her snide remarks about what she was doing to the kids for that to be a request.
easy...they were breast fed (in parallel with solids of course) to 14 months and 10 months respectively (both weaned themselves when they wanted to), and thus got exposed to all the different chemicals that make up food through the milk...thus everything was flavourful, and nothing was a problem when it came to eating normally.
Bottle fed formula, and people grow up seeking bland, sweet and salty...thanks Nestle.