Originally Posted By: BHopkins
I saw an ad on TV for M1 Annual. They were marketing it as a savings over 3k mile oil changes. I found that approach rather entertaining.
While I totally get the point that for the dude doing oil changes every 3k miles, even at $50, M1 Annual would actually be a savings. But I think Mobil missed a point here. Those that are still doing 3k oil changes are doing it because they believe it is the right thing to do for an engine. And they aren't about to change to a 20k oil change interval just because Mobil says they can.
M1EP has been out for how long? At least a decade? If those that believe in a 3k oil change interval haven't switched over to M1EP for a 15k oci, what makes Mobil think they will try a 20k interval product?
exactly...I'm an early changer and if they think their targeting me no way in double l hockey sticks am jumping on this wagon. I couldn't imagine yearly changes in a turbo/di 1.5l engine.
I saw an ad on TV for M1 Annual. They were marketing it as a savings over 3k mile oil changes. I found that approach rather entertaining.
While I totally get the point that for the dude doing oil changes every 3k miles, even at $50, M1 Annual would actually be a savings. But I think Mobil missed a point here. Those that are still doing 3k oil changes are doing it because they believe it is the right thing to do for an engine. And they aren't about to change to a 20k oil change interval just because Mobil says they can.
M1EP has been out for how long? At least a decade? If those that believe in a 3k oil change interval haven't switched over to M1EP for a 15k oci, what makes Mobil think they will try a 20k interval product?
exactly...I'm an early changer and if they think their targeting me no way in double l hockey sticks am jumping on this wagon. I couldn't imagine yearly changes in a turbo/di 1.5l engine.