My TV goes on mute for all adds. There is an Aussie retail chain Harvey Norman where they shout out all the fantstic deals, everyone hates it. There is a local furniture outlet where the daughter of the owner also shouts loudly about the good deals, also hated...she says it gets results. Latley she has adds with people swimming or fishing, doing summer stuff, she is lounging on the beach in an old chair, and the voice over is quietly saying what is on special. Nice adds, so I guess she took notice of public opinion.