I had a remote starter (CompuStar 1st gen system - was amazing) installed in my 1995 Mustang back in the day, and before I knew anything about oil, I was running the cheapest stuff I could get. The remote starter had a feature where it would crank the first time for approx 7 seconds, and if the car didn't start, it would attempt a second crank for 10 seconds, and if it didn't start, it would attempt a third and final crank for approx 12 seconds (dont quote me on the times - but that was the jist of the system, 3 cranks, each one lasting a bit longer).
I noticed that while running regular dino for the first year or so, in winter I would come outside, and the car would not have started. It would have attempted to crank all 3 times, and it wouldn't start. After changing to synthetic, I rarely had to wait for the second attempt, it would usually crank and start on the first attempt. Nothing changed, crank times were TIMED via the remote start system, and my car obviously found it easier to start when she had synthetic in her belly. Synthetic SHINES in cold weather cranking and flow.