Originally Posted By: dave5358
Originally Posted By: MolaKule
Originally Posted By: Arctic388
Where's the proof that it doesn't do something?
Where is the proof that it can do what it claims?
The proof is quite simple, really. The best case would have been if Molakule or some technical person interpreted engineering or other test results, and these tests clearly exist. But, that option is unlikely. So, let's work with what we've got.
Look in the
Court's order in the section entitled Conduct Prohibitions.
In Part 1 is says that...
"the Defendants... shall not make any representation... that such product
A. increases gas mileage.
B. increases gas mileage by a minimum of 10% or by any other percentage, miles-per-gallon, dollar or other figure;
C. reduces engine wear;
D. reduces or eliminates engine wear at startup;
E. reduces engine corrosion;
F. extends engine life, or
G. reduces emissions.
unless at the time the representation is made,
Defendants possess and rely upon competent and reliable evidence, which when appropriate must be competent and reliable scientific evidence which substantiates the representation."
In the letter of December 22, 2002 (incorporated in the Court's order, and attached at the end of the order), the Defendants proposed that they would advertise the following for their product, specifically that
zMAX soaks into metal.
zMAX reduces friction.
zMAX increases horsepower.
zMAX dissipates engine heat.
zMAX helps to improve or restore gas mileage and reduce emissions in older cars, by virtue of reducing engine deposits.
zMAX helps to maintain gas mileage and emissions in newer cars, by virtue of reducing engine deposits.
zMAX helps to reduce engine wear on engine valve-stems and guides and piston rings and skirts, by virtue of reducing engine deposits.
zMAX helps to extend engine life, by virtue of reducing engine deposits.
and for each of these representations, Zmax/Oil-chem cited a
specific document or documents which they said supported their proposed representations.
The FTC, after reviewing this documentation, said, in writing (letter of December 26, 2002) that this was okay. Of course the FTC waffled in their approval letter, but the FTC is bound by the Court's order the same as Zmax. Zmax submitted the test results and the FTC approved.
We can debate this until the cows come home, but it is reality. Molakule can trash all the Federal agencies he chooses, but both the FAA and FTC have either staff members or consultants to evaluate technical evidence. The evidence got evaluated. The FTC said Okay.
Marketing claims are not proof.