Originally Posted By: dave1251
In other words zmax does not harm nor any good. Thus 4,500,000.00USD in legal fees bought zmax the right to pay 1,000,000.00USD in restitution to consumers of the product. This settlement is similar to other settlements such as dura lube and slick 50 have with the FTC.
I have no idea where you got the $4.5 million in legal expenses, but even if it was that much it was probably worth it. There was no damages or restitution and certainly no admissions of wrong doing. I would be curious as to how much in refunds they actually paid, but like legal expenses, information like that is usually confidential. My guess is... not that much.
But, here is what Zmax got in return: they can make the following claims
zMAX soaks into metal.
zMAX reduces friction.
zMAX increases horsepower.
zMAX dissipates engine heat.
zMAX helps to improve or restore gas mileage and reduce emissions in older cars, by virtue of reducing engine deposits.
zMAX helps to maintain gas mileage and emissions in newer cars, by virtue of reducing engine deposits.
zMAX helps to reduce engine wear on engine valve-stems and guides and piston rings and skirts, by virtue of reducing engine deposits.
zMAX helps to extend engine life, by virtue of reducing engine deposits.
.... with FTC approval.
This was not the FTC's finest hour. Does anyone need any extra horsepower?
In other words zmax does not harm nor any good. Thus 4,500,000.00USD in legal fees bought zmax the right to pay 1,000,000.00USD in restitution to consumers of the product. This settlement is similar to other settlements such as dura lube and slick 50 have with the FTC.
I have no idea where you got the $4.5 million in legal expenses, but even if it was that much it was probably worth it. There was no damages or restitution and certainly no admissions of wrong doing. I would be curious as to how much in refunds they actually paid, but like legal expenses, information like that is usually confidential. My guess is... not that much.
But, here is what Zmax got in return: they can make the following claims
zMAX soaks into metal.
zMAX reduces friction.
zMAX increases horsepower.
zMAX dissipates engine heat.
zMAX helps to improve or restore gas mileage and reduce emissions in older cars, by virtue of reducing engine deposits.
zMAX helps to maintain gas mileage and emissions in newer cars, by virtue of reducing engine deposits.
zMAX helps to reduce engine wear on engine valve-stems and guides and piston rings and skirts, by virtue of reducing engine deposits.
zMAX helps to extend engine life, by virtue of reducing engine deposits.
.... with FTC approval.
This was not the FTC's finest hour. Does anyone need any extra horsepower?