Is Quaker State a dying brand?

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QS oils, especially in the 5W30 dino grade, is one of the oils that seems to keep my engines just that little bit quieter compared to many others.
 
I agree with SatinSilver on it being a value brand. If it doesn't sell in stores they won't make shelf space for it. I am sure a lot of it is sold thru Walmart and Firestone. Kendall is similar as it used to be Firestone's house brand and almost never see it on the shelf.
 
Quaker used to be my go to oil. Now I buy whatever is on sale. I bought these car shaped 10w30 bottles at Canada Tire in '03. I should use them up I guess.




 
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Wow never seen those bottles before, Trotter. Got the dude doing the 'baphomet point' and everything too lol I

Kinda wish they would go back to the clear bottles, that was a wonderful gimmick tbh


Originally Posted By: dave1251
Shell should do a better job marketing. Losing too much share.

I can actually appreciate them focusing on the product itself rather than an excess of influence and persuasive tricks.
 
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Originally Posted By: PeterPolyol
Wow never seen those bottles before, Trotter. Got the dude doing the 'baphomet point' and everything too lol I

Kinda wish they would go back to the clear bottles, that was a wonderful gimmick tbh


Originally Posted By: dave1251
Shell should do a better job marketing. Losing too much share.

I can actually appreciate them focusing on the product itself rather than an excess of influence and persuasive tricks.

Yeah I liked the clear bottle too.
 
I remember as a kid seeing the ads, "Quaker State to keep your car running young", and the marketing shtick of Pennsylvania crude as the base - presumably light sweet crude at that.

Unless I'm missing something, there does not seem to be any advantage to SOPUS, outside of marketing gimmicks, to use individual specialty base stocks for QS, Pennzoil, and Shell branded oils. Are the three 'brands' not essentially all out of the same barrel of base oil? Is there a quantifiable difference between QS and Pennzoil, at least enough to have two separate marketing efforts ?

Exxon-Mobil markets oil under Mobil. BP markets under Castrol, Ashland under Valvoline. ( I guess Valvoline and Ashland are still connected in some way ). So would it not make sense for SOPUS to market under Shell ? They have Formula Shell, Shell Helix, Shell Rimula, but it's all Shell Oil. Formulate Helix and Rimula for the U.S. market and go from there.

(but what do I know ?)

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Originally Posted By: littleant
I hope not. Really like QSUD. Readily available at Wal-Mart good price. If sopus wants to push Penzoil ultra platinum how about getting it in stores. Only place I see it is on Amazon


PUP is also available from Walmart online and have it shipped to store for pickup. Post rebate will cost about $15 a jug.
 
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Quaker State oil in each type has been marketed as the value SOPUS series (against Pennzoil) with a slightly lesser add pack ... In a number of cases it is so close as to not make much difference .
 
Originally Posted By: HouseTiger
...Unless I'm missing something, there does not seem to be any advantage to SOPUS, outside of marketing gimmicks, to use individual specialty base stocks for QS, Pennzoil, and Shell branded oils. Are the three 'brands' not essentially all out of the same barrel of base oil? Is there a quantifiable difference between QS and Pennzoil, at least enough to have two separate marketing efforts ?

Pennzoil and Shell synthetics use GTL basestock, but Quaker State does not. Guess that's why SOPUS considers QS to be their "value" synthetic.
 
Originally Posted By: knnaz392
Originally Posted By: littleant
I hope not. Really like QSUD. Readily available at Wal-Mart good price. If sopus wants to push Penzoil ultra platinum how about getting it in stores. Only place I see it is on Amazon


PUP is also available from Walmart online and have it shipped to store for pickup. Post rebate will cost about $15 a jug.
Thank you sir. Never thought of checking Wal-Mart even though I buy my QSUD there. I checked and can have it shipped to the local Wal-Mart
 
I have used QS conventional twice in my F150. Both times I got better gas milage while it was in the engine. Yeah, yeah, I know, makes no sense. Yet there is was as I calculated milage before and after the oil changes. Right now I have Motorcraft in the engine. I will be interested to see what my next tank reveals. If it QS actually does get better milage then I will be using it in the 150 after my stash is used up. Boy howdy, it is a pretty big stash of 5w20 for the truck too. At least two years worth of oil changes I figure.
 
Originally Posted By: Chris142
It's not well liked here. People still call it "Caker State",thinking it still cakes up engines. Valvoline,Castrol and mobil1 are very popular here.


People can't let go off the past and accept the fact that things improved much since their younger years. I guess it makes them feel old.
 
I used to know a guy who called it “Quaker Sludge”. He said it blew his engine when he was younger. Of course, he was redlining it below freezing. He was an idiot.
 
Originally Posted By: Matagonka
Originally Posted By: Chris142
It's not well liked here. People still call it "Caker State",thinking it still cakes up engines. Valvoline,Castrol and mobil1 are very popular here.


People can't let go off the past and accept the fact that things improved much since their younger years. I guess it makes them feel old.




I’m sure it’s improved but I still remember a friends experience. We were there when he dropped the pan on his Plymouth Fury and used a putty knife to get the Quaker State out. For some reason I couldn’t push myself to buy it after seeing that.

I’m sure it’s a fine oil. Those days were long ago.
 
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