Originally Posted By: HouseTiger
...Unless I'm missing something, there does not seem to be any advantage to SOPUS, outside of marketing gimmicks, to use individual specialty base stocks for QS, Pennzoil, and Shell branded oils. Are the three 'brands' not essentially all out of the same barrel of base oil? Is there a quantifiable difference between QS and Pennzoil, at least enough to have two separate marketing efforts ?
Pennzoil and Shell synthetics use GTL basestock, but Quaker State does not. Guess that's why SOPUS considers QS to be their "value" synthetic.