How do you like Mobil1 Ad- Don't change your oil
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I think it's a bad idea to generalize all vehicle's can safely do a 1 year OCI. To many people out there don't even check their fluids and it's not hard to imagine the quick lube shops are the ones keeping these cars from running bone dry.
I just think the marketing is in the wrong place. This would seem more like an "enthusiast" product for people who would care to spend more on their vehicle yet it's market to the people who think a $9.99 oil change is reasonable for a $30k vehicle.
Can it work? Yeah I'm sure it can for people there is some demography this would appeal to but ... So many people out there who don't even take care of their vehicle. My oldest son was dating this girl when he was in highschool and I overheard her saying her car wasn't running right.
We walked outside and looked at it mid 2000's Saturn. Car had less then 150k miles and she had a sticker saying her "next" oil change was due 23k miles ago. Asked if she ever changed the oil and she said yes she had when her parents bought it for her 2 years ago.
She had nearly 28k miles on QuakerState conventional. That's just the type I see using this oil.... once... Then thinking every oil is good for 15k plus miles.
To many people all there who just short trip their vehicle or have 2-3 mile commutes to blindly advertise this to everyone is a be all cure all solution.
I just think the marketing is in the wrong place. This would seem more like an "enthusiast" product for people who would care to spend more on their vehicle yet it's market to the people who think a $9.99 oil change is reasonable for a $30k vehicle.
Can it work? Yeah I'm sure it can for people there is some demography this would appeal to but ... So many people out there who don't even take care of their vehicle. My oldest son was dating this girl when he was in highschool and I overheard her saying her car wasn't running right.
We walked outside and looked at it mid 2000's Saturn. Car had less then 150k miles and she had a sticker saying her "next" oil change was due 23k miles ago. Asked if she ever changed the oil and she said yes she had when her parents bought it for her 2 years ago.
She had nearly 28k miles on QuakerState conventional. That's just the type I see using this oil.... once... Then thinking every oil is good for 15k plus miles.
To many people all there who just short trip their vehicle or have 2-3 mile commutes to blindly advertise this to everyone is a be all cure all solution.
Originally Posted By: 3800Series
I think it's a bad idea to generalize all vehicle's can safely do a 1 year OCI. To many people out there don't even check their fluids and it's not hard to imagine the quick lube shops are the ones keeping these cars from running bone dry.
I just think the marketing is in the wrong place. This would seem more like an "enthusiast" product for people who would care to spend more on their vehicle yet it's market to the people who think a $9.99 oil change is reasonable for a $30k vehicle.
Can it work? Yeah I'm sure it can for people there is some demography this would appeal to but ... So many people out there who don't even take care of their vehicle. My oldest son was dating this girl when he was in highschool and I overheard her saying her car wasn't running right.
We walked outside and looked at it mid 2000's Saturn. Car had less then 150k miles and she had a sticker saying her "next" oil change was due 23k miles ago. Asked if she ever changed the oil and she said yes she had when her parents bought it for her 2 years ago.
She had nearly 28k miles on QuakerState conventional. That's just the type I see using this oil.... once... Then thinking every oil is good for 15k plus miles.
To many people all there who just short trip their vehicle or have 2-3 mile commutes to blindly advertise this to everyone is a be all cure all solution.
I can tell you right now, that girl is not going to use Mobil 1 AP. Why should use that when she won't even get a conventional oil change? I think the 20.000 mile interval will appeal to some people. Enough to make a profit? Who knows? Exxon Mobil must have some research that tells them its is possible, or they wouldn't be taking a gamble. No big corporation does stuff these days unless they have data.
I think it's a bad idea to generalize all vehicle's can safely do a 1 year OCI. To many people out there don't even check their fluids and it's not hard to imagine the quick lube shops are the ones keeping these cars from running bone dry.
I just think the marketing is in the wrong place. This would seem more like an "enthusiast" product for people who would care to spend more on their vehicle yet it's market to the people who think a $9.99 oil change is reasonable for a $30k vehicle.
Can it work? Yeah I'm sure it can for people there is some demography this would appeal to but ... So many people out there who don't even take care of their vehicle. My oldest son was dating this girl when he was in highschool and I overheard her saying her car wasn't running right.
We walked outside and looked at it mid 2000's Saturn. Car had less then 150k miles and she had a sticker saying her "next" oil change was due 23k miles ago. Asked if she ever changed the oil and she said yes she had when her parents bought it for her 2 years ago.
She had nearly 28k miles on QuakerState conventional. That's just the type I see using this oil.... once... Then thinking every oil is good for 15k plus miles.
To many people all there who just short trip their vehicle or have 2-3 mile commutes to blindly advertise this to everyone is a be all cure all solution.
I can tell you right now, that girl is not going to use Mobil 1 AP. Why should use that when she won't even get a conventional oil change? I think the 20.000 mile interval will appeal to some people. Enough to make a profit? Who knows? Exxon Mobil must have some research that tells them its is possible, or they wouldn't be taking a gamble. No big corporation does stuff these days unless they have data.
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I really don't care what Mobil says or anyone else says about Mobil I. Been using Mobil I since 1978 and don't give a big vermin's hind side.
wemay
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That commercial isn't meant for the BITOGER.
I don't run Mobile but I did in the past, years back. I would say Mobile has marketed better than anyone the last 20 years. I don't know how many people I've ran into in person who say "I always run Mobil 1, or Mobil 1 is the best," I ask why or how do you know but can't seem to get much of answer. I think just like anything else, the average person just goes with what they see or hear the most and use that as a guide as what's the best. They market there product, gotta give them that.
Stay as close to FF as possible for this sailor. Mazda 0w-20, Honda 0w-20
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Regular M1 AFE can go 15K easily (as shown in the UOAs of my retired 2010 FX4) so why would you pay double to gain another 5K miles? Truth be told, I could have probably gone 20K on AFE and had I not traded it on an F-250 Powerstroke, I would have on the next OC. M1AP at my local WM has dropped from $49.84 to $39.84 and it is still not moving, there are loads of it on the shelf. Not one of XOM's better ideas...
Well, I change the oil on my Silverado 2500 once per year. But then, it never really logs more than 5000 miles in a year.
I have learned a long time ago that stuff like oil ads, it is a good time to go to the kitchen or the can. But many times, that is the beauty of pre-recording and just fast forward thru ads.
I have learned a long time ago that stuff like oil ads, it is a good time to go to the kitchen or the can. But many times, that is the beauty of pre-recording and just fast forward thru ads.
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