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a few companys make these, castrol, penzoil, valvoline, etc
they make el cheapo dino, they make premium dino then they make high milage dino, then they sell ell cheapo synthetic dino, for 3x as much as el cheapo dino.
with so many products of the same stuff how can one really make an educated decision?
flood the market with products/mass adverising, it will sell.