Well, it's a tough call. We're kinda all a little gunshy when it comes to warranty issues. We've all encountered the stealership two step ..all of them, at one time or another, attempting to play Pontius Pilate on an issue ..throwing up a "hassle screen" of flak that we eventually yield to on the way to our target.
Most of us would also admit that we've almost never had engine issues. Tune issues, electronic issues, emissions issues (maybe) ..but..in the absense of a true design flaw ..or illconceived maintenance routine ...rarely a lubrication issue.
It is mainly THAT fear (other warranty service problems) that fuels this paranoia.
I would probably not be using the dealer for routine maintenance if I had a bypass filter. I would surely subscribe to the MAX OCI spec'd in my owners manual and retain the appropriate receipts if such a warranty event occured.
That's not to say that dealer service is a bad choice at all. For routine maintenance it's not much more expensive then other sources. You get the advantage of the techs snagging any TSB's while they're there just to add to their paycheck. As with any outfit, a bunch depends on the shop and how it's run.
You're correct, though. Anyone who has a TP filter probably services it themselves ..so there's little need for the dealership to get involved unless you've got a warranty issue. A cheaper, more convenient, service provider can do the other things that you need.