The absence of "planned obsolescence" was a selling point with some makes and a virtue in the advertising of Pinto, Vega and Maverick when they came out. The VW Beetle had worked that marketing angle for years, as well as Studebaker, Rambler/AMC and Volvo. And of course Checker.
The heads of the auto industry were touting the "No change for the sake of change" angle in the early 70s.
Of course the money saved by not doing a traditional two to three year design cycle couldn't have been a factor. Or the concentration on meeting emissions and safety mandates.
Personally I find a common and long running platform to be a selling point, as I keep my cars long term with an eye to easily found parts and service and proven reliability. Though that's not borne out as evidenced by the number of recalls on items that have been in production for years.
As always, many of my theories have been proven to be wrong, so take it all with a pound of salt.
As each iteration of a model gets bigger and more complex, they seem to lose what made them popular in the first place. And a lot of the "improved" products seem retrograde compared to the earlier model: Cruze, Sonic, Civic, Altima, Maxima, Odyssey, Fit, Scion XB.
The heads of the auto industry were touting the "No change for the sake of change" angle in the early 70s.
Of course the money saved by not doing a traditional two to three year design cycle couldn't have been a factor. Or the concentration on meeting emissions and safety mandates.
Personally I find a common and long running platform to be a selling point, as I keep my cars long term with an eye to easily found parts and service and proven reliability. Though that's not borne out as evidenced by the number of recalls on items that have been in production for years.
As always, many of my theories have been proven to be wrong, so take it all with a pound of salt.
As each iteration of a model gets bigger and more complex, they seem to lose what made them popular in the first place. And a lot of the "improved" products seem retrograde compared to the earlier model: Cruze, Sonic, Civic, Altima, Maxima, Odyssey, Fit, Scion XB.
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