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Yes the Ultra Power filters I purchased from Rock Auto were Car Quest Blues and Reds....
So you're saying you've now received the RA 'named' Ultra Power filter(s) and they are CQ labeled filters, some even with silicone adbv as spec'd in the blue? The one I saw matching the 9688 application 'appears' to be the Wix made CQ blue.
However, looking at the miniature pics of the RA named Ultra Power applictions, they appear to be from different manufacturers.
And as noted, recently a member was expecting to get from RA what has/had been called the Hyundai/Kia oem clone filter, the blue Auto7 filter with silicone adbv in the picture. Instead he ended up with black can Auto7 with and a nitrile adbv. So, if a specific RA UP named filter turns out to be the CQ blue, great. But if it doesn't, being named 'Ultra Power' seems to leave RA the option of substitution for the pictured filter.