I agree and I cannot believe BMW went mainstream to cater to the mainstream (with current price tags it would be suicide building for only enthusiasts). Without getting into details just think about the turn signals, wipers, cruise control on the E90. A rite of passage for a new BMW owner was to be able to successfully make a lane change and operate the turn signals. Many could not do it, they’d change lanes to the left, and their cars would blink left, right, left, right, when the new owner couldn’t do it properly.
I was given a F30 during Takata and no matter what setting, steering was light with zero feel. Nothing and no amount of miles or months with the car changed my opinion.