Is it, though? You can hear that infamous ticking with every start until the oil gets up there. I've already had to replace all the rocker bearings on one 3.6L (not saying that was the issue, because it wasn't), but who's to say those dry starts won't lead to issues down the road? I like to keep vehicles 10-15 years--that's a lot of miles.
As many changes and problems we've seen in spin-on filters after being cut open, I actually would prefer a cartridge filter. At least I can look it over prior to install.
This product would not appeal to me, regardless of application.